TEMPORARY IDENTITIES - TO BE IS TO FIT

While living in Paris, Si Waller collaborated with film director and curator Kate Moyse to produce a short movie. Their work was first screened at L’OPA (Paris) and then exhibited for a month at the Festival of Digital Imaging, Novosibirsk State Art Museum (Russia) by curators Andrey Martinov and Luca Curci. The work then traveled to the Nederlands Fotomuseum (Rotterdam) to be exhibited at the Home Premier exhibition, by curators by Gil and Moti.

Brief film synopsis: ‘To Be is To Fit’ considers the relationship between the body and consumerism, exploring how the body becomes a product marketed by society. Playing on the idea that shoppers are spoon-fed happiness through the importance placed on material goods and surface aesthetics, the film creates a dark conflict in identity where the body is forever changing. The soundtrack samples directly from the locations where the film was shot. Using ambient sounds together with cold and detached voices issuing commands, the music provides a sinister interpretation of the repetitive nature of shopping.

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